You’ve just finished writing a great new blog post.You’re excited that you’ve shared your ideas and expertise with the world. As we work with companies to develop a regular content marketing and social engagement routine, blogging is always key.Your content may be good as is, but a little keyword research and integration can have a big impact on search engine rankings and traffic.Scan through your content and pick out the main topics covered in your post.Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.
Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.
Go back to your content and try to beef up your post title, content, meta description and tags with those popular terms/phrases.
One of the most powerful and misunderstood mechanisms of a blog is its RSS feed.
This yndication method allows you to automatically feed your blog’s content to many different places, including many social networking sites. When your RSS feed URL is plugged into your social networking sites or profiles, hitting “publish” on your new blog post initiates an automatic “push” of that content to those sites.
This can significantly expand your reach and save you hours of time versus posting content manually.